McDonald’s humble beginning started as a small burger joint in San Bernardino, California ran by two brothers Dick and Mac McDonald and ends up to be one of the world’s leading food service retailers. McDonald’s Corporation has over 32,000 restaurants serving more than 60 million people in 118 countries every day largely due to the McDonald brothers’ vision of starting a franchising program from their small restaurant. It all started in 1954 when the brothers met 52 year old Roy Kroc multi-mixer salesmen, who later became their first franchising agent. When Ray Kroc received a large order of eight multi-mixers to be delivered to the McDonald brother’s restaurant, he was stunned by the effectiveness of their operation. The McDonald brothers produced a small menu focusing on just a few items – hamburgers, fries, and beverages – which allowed them to concentrate on the quality at every step. In 1955 Roy Kroc told his vision of creating McDonald’s restaurants nationwide to the brothers and founded the McDonald’s Corporation. By 1958, McDonald’s had sold its 100 millionth burger and 1960 Kroc bought the exclusive rights to the McDonald’s name from the brothers. Kroc’s distinctive philosophy to build a restaurant system that would be famous for food of consistently high quality and uniform method of preparation. He wanted the serve the same tasting burgers, buns, fries and beverages from Seattle, Washington to Miami, Florida. Kroc’s vision and drive is one of the reasons why McDonald’s is the world’s leading fast food retailer it is today.
McDonald’s supplier relationship has been very successful and strong for many years due mutual trust have in each other. Some of McDonald’s long-term suppliers are Gavina Gourmet Coffee who has been with McDonald’s for 25 years – Lopez Foods, beef supplier 30 years – Keystone Foods, chicken McNuggets, 40 years and 100 Circle Farms, potatoes, 35 years. The reason these suppliers have been with McDonald’s so long is because they maintain the strict requirements of quality and food safety. McDonald’s suppliers meet or exceed USDA standards and commit to be environmental friendly companies. Because Ray Croc (founder) managed to create the most integrated, efficient and innovative supply system in the food service industry is why McDonald’s is so successful today.
In the down fall of US and other global economies, McDonald’s has proven to be recession proof year after year. Here are some of the reasons why McDonald’s continues to grow while other companies continue tighten up their belts. One of the reasons is that McDonald listens to their customer’s wants and needs. The way McDonald’s listens is providing their customers alternative to high-end restaurants by offering dollar value meals. Even though the cost of food and utilities are higher McDonald’s still keeps their menu prices low and have more late night hours for their customers benefit. For those health conscious customers, McDonald’s provides a large selection of healthy choices to include: 11 types of salads, 11 types of wraps, and 4 real fruit smoothies. For the diehard coffee drinker customers, McDonald’s offer 19 types of hot and cold coffee drinks in the McCafe section of their menu. McDonald’s McCafe beats their competitors Starbucks in price and convenience. The main reasons why McDonald’s is succession over their competitors; McDonald has more restaurants all over the world- having more variety of menu items that adapt to whatever country or culture they are in.